You’ve Been Accepted!

FEATURED PROJECT

When print makes an impact

Client
University of West Alabama

Scope of Work
Print, direct mail

The marketing leaders at The Learning House formed a cross-functional committee, aptly named The Marketing Accelerators Team consisting of carefully chosen members ranging in disciplines from web and graphic design to analytics and brand management. Our mission? To brainstorm, conceptualize, and execute a new and innovative marketing initiative aimed at driving results.

The creative process

Collaborating with one of our university partners, The University of West Alabama, we crafted a strategy to enhance the student journey experience from application submission to acceptance (touchpoint A) and from acceptance to enrollment (touchpoint B). Our goal was to boost conversion rates while staying within the set cost-per-start budget.

For each touchpoint, we designed packages with university swag, a helpful “Next Steps” checklist, a celebratory “You’ve Been Accepted” print piece, and a personalized, handwritten note.

Over three terms, our initiative delivered exceptional results, increasing completed student application rates by 5% and achieving a 7% growth in the application-to-start ratio, all while maintaining a cost-effective approach and staying below budget.

Explore the packages below to uncover the elements that powered this successful marketing campaign!

Touchpoint A // Application Received

In our initial package to applicants, we included a bit of university swag, a note confirming we’ve received their application, and a “next steps” checklist to guide them through the application process and set them on their path to a degree.

pillow box mailer

Pillow box mailer

Application accepted card (front + back)

Next steps checklist card

university sticker

University sticker

university-branded Sharpie

Branded Sharpie

university-branded clip

Branded clip

Touchpoint B // You’ve Been Accepted!

In our second package to accepted students, we added more university swag, including a tote bag and pennant, a personalized handwritten note, and a unique acceptance letter, encouraging students to share the exciting news on social media with their “I’ve been accepted” print piece.

white mailing box

White box package

Social share card (front + back)

Personalized, handwritten note card

Accepted piece (front + back)

red branded tote bag

Branded tote bag

branded university pennant

Branded university pennant

black branded notebook

Branded notebook

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A few words about Amy…

“The University of West Alabama send items look amazing because of your skill and creativity. Thank you for all the hard work you put into each piece, not to mention your attention to detail and organizational skills. Thank you!”

— Emily C., Marketing Analyst